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CMS has proposed that 30 percent of a healthcare providers quality incentive payment be based on patient experience. Using the HCAHPS patie... -
Healthcare marketing needs to keep up with the times and change as much as overall healthcare. It's time for healthcare marketing depart...
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Though there are many great examples of healthcare marketing across the country, it seems that these are far and few between. This is a sham...
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That question of course, assumes that you believe hospital advertising is appropriate. And you may well believe that it is also a waste of r...
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With dynamic changes occurring in the healthcare industry as a result of the Patient Protections and Affordable Care Act (PPACA), leading to...
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Living in a large metropolitan area with some pretty well recognized system heavyweights and Academic Medical Centers, I am fortunate enough...
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It's the kind of question that pauses one for a minute or two. How this question came about was in response to a post of mine a few week...
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On Monday, October 10, 2011, Deloitte released their latest Issue Brief, The Public View of Health Care Reform . I would also recommend hig...
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Have you ever considered using Quick Response(QR)Codes in your healthcare marketing? Do you even know what a QR Code is? For those who may ... -
A story on hospital urgent care centers the other day in the Sun Sentinel, Orlando, Florida caught my eye. In a nut-shell, some hospital and...