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Customer Experience Management Applied to Healthcare- Part 4 The Process
CMS has proposed that 30 percent of a healthcare providers quality incentive payment be based on patient experience. Using the HCAHPS patie...
What is your healthcare marketing ROI?
Healthcare marketing needs to keep up with the times and change as much as overall healthcare. It's time for healthcare marketing depart...
How do You Market Healthcare IT Solutions?
Having worked on marketing in the hospital, healthcare group purchasing and IT vendor side in Radiology Information System , (RIS) , Picture...
America's Healthy Future Act 2009
The following link will take you to the 223 page proposed U.S. Senate Finance Committee healthcare reform bill released today entitled Ameri...
Customer/Patient Experience Management Applied to Healthcare
Happy New Year everyone. Welcome to 2011 and a new decade! There is an increasing amount of activity in what healthcare organizations are ca...
How Do Your Marketing Efforts Counter Negative Quality Data From 3rd Parties?
On March 31, a new data release for consumers took place with CMS posting individual hospital performance on eight Hospital Acquired Conditi...
Can you see the 10 signs of an ineffective healthcare marketing operation?
The arguments are in. SCOTUS has already voted on healthcare reform. The majority and minority opinion writers are chosen. Regardless, healt...
Competiton in healthcare? Now that's an oxymoron.
A most interesting column appeared in the Tuesday, January 29, 2008 Wall Street Journal "The GOPs Prescription for Health Care", b...
Can hospitals use webinars drive volume and revenue?
In this day and age, with internet savvy audiences and patients who are networked to the web, social media, information and such, it seems s...
Employee Satisfaction + Service Excellence = Customer Evangelists
The Crisis Faced with a well documented financial meltdown , the global consequences and a deep national recession , how can a hospital or s...
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How Do You Handle a PR Crisis Communications Event?
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