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What is your healthcare marketing ROI?
Healthcare marketing needs to keep up with the times and change as much as overall healthcare. It's time for healthcare marketing depart...
Are You Ready for Healthcare Price Competition?
The game is changing. Rapidly. That's what I call Aetna's introduction to its members, of its easy-to-use, out-of-pocket payment es...
Have Direct-Care Healthcare Providers Become a Commodity?
In a most robust discussion on LinkedIn , in the Society for Healthcare Strategy and Market Development group page, regarding meaningful di...
Putting the Patient Experience in Healthcare Advertising
Living in a large metropolitan area with some pretty well recognized system heavyweights and Academic Medical Centers, I am fortunate enough...
Has the role of healthcare marketing changed?
Back in December of 2010, I wrote about the changing role of healthcare marketing in the context of PPACA. Earlier this week a reader asked...
The Changing Role of Healthcare Marketing
Much has changed in 2010. One could say a titanic shift that has created a tsunami that is in its early stages of being felt. With that i...
Will There be Brand Conflict Between Traditional Healthcare Organizations and an ACO?
Have you considered the question of your brand, or brands, the ACO brand you may create, or as an ACO participant? This is really a much mor...
What is your Blue Ocean Marketing Strategy?
Stumped? Simply put, a Blue Ocean strategy is one where you redefine a market and dominate. By doing that you are swimming in a Blue Ocean ...
Can you see the 10 signs of an ineffective healthcare marketing operation?
The arguments are in. SCOTUS has already voted on healthcare reform. The majority and minority opinion writers are chosen. Regardless, healt...
Customer Experience Management Applied to Healthcare- Part 4 The Process
CMS has proposed that 30 percent of a healthcare providers quality incentive payment be based on patient experience. Using the HCAHPS patie...
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What is your healthcare marketing ROI?
Can hospitals use webinars drive volume and revenue?
Can you see the 10 signs of an ineffective healthc...
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