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Healthcare marketing needs to keep up with the times and change as much as overall healthcare. It's time for healthcare marketing depart...
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Living in a large metropolitan area with some pretty well recognized system heavyweights and Academic Medical Centers, I am fortunate enough...
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Back in December of 2010, I wrote about the changing role of healthcare marketing in the context of PPACA. Earlier this week a reader asked...
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The game is changing. Rapidly. That's what I call Aetna's introduction to its members, of its easy-to-use, out-of-pocket payment es...
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Though there are many great examples of healthcare marketing across the country, it seems that these are far and few between. This is a sham...
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Much has changed in 2010. One could say a titanic shift that has created a tsunami that is in its early stages of being felt. With that i...
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Stumped? Simply put, a Blue Ocean strategy is one where you redefine a market and dominate. By doing that you are swimming in a Blue Ocean ...
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The arguments are in. SCOTUS has already voted on healthcare reform. The majority and minority opinion writers are chosen. Regardless, healt...
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Saving money? Okay, who is kidding whom? Pharma gives up $80 billion for healthcare reform for Medicare Part D. Hospitals get on the bandw...
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How often do you call in from an outside landline or cell phone, to your organization too experience what a customer does when calling? This...
