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Healthcare marketing needs to keep up with the times and change as much as overall healthcare. It's time for healthcare marketing depart...
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Much has changed in 2010. One could say a titanic shift that has created a tsunami that is in its early stages of being felt. With that i...
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Back in December of 2010, I wrote about the changing role of healthcare marketing in the context of PPACA. Earlier this week a reader asked...
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With major cuts in funding coming for hospitals, the only way to survive is to get back to the core. Meaning, what are those core services a...
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The Crisis Faced with a well documented financial meltdown , the global consequences and a deep national recession , how can a hospital or s...
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Living in a large metropolitan area with some pretty well recognized system heavyweights and Academic Medical Centers, I am fortunate enough...
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In a most robust discussion on LinkedIn , in the Society for Healthcare Strategy and Market Development group page, regarding meaningful di...
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CMS has proposed that 30 percent of a healthcare providers quality incentive payment be based on patient experience. Using the HCAHPS patie... -
With dynamic changes occurring in the healthcare industry as a result of the Patient Protections and Affordable Care Act (PPACA), leading to...
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Is there hope for hospital marketing leadership? A broad question which is really more than just a simple yes or no. And I for one, really d...