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What is your healthcare marketing ROI?
Healthcare marketing needs to keep up with the times and change as much as overall healthcare. It's time for healthcare marketing depart...
Can you see the 10 signs of an ineffective healthcare marketing operation?
The arguments are in. SCOTUS has already voted on healthcare reform. The majority and minority opinion writers are chosen. Regardless, healt...
Can hospitals use webinars drive volume and revenue?
In this day and age, with internet savvy audiences and patients who are networked to the web, social media, information and such, it seems s...
Is the Healthcare Consumer Ignorant?
It's the kind of question that pauses one for a minute or two. How this question came about was in response to a post of mine a few week...
Can you have patient/customer evangelists in healthcare?
With the dynamic and changing healthcare environment, satisfaction with services is but one indicator, abet an important one, in qualifying ...
How do you market the employed physician?
With dynamic changes occurring in the healthcare industry as a result of the Patient Protections and Affordable Care Act (PPACA), leading to...
What Should Hospitals Advertise?
That question of course, assumes that you believe hospital advertising is appropriate. And you may well believe that it is also a waste of r...
Is it time to tell consumers how they can afford your healthcare services?
Two reports came out this week. One about the slow growth of healthcare costs. The other, that people are delaying treatment, not filling p...
Accountability, Responsibility and Change
$1.5 Trillion and Counting A couple of weeks ago, Health Affairs reported that healthcare spending increased by $750 billion to $1.5 trilli...
Is your healthcare marketing department a sweatshop?
Though there are many great examples of healthcare marketing across the country, it seems that these are far and few between. This is a sham...
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What is your healthcare marketing ROI?
Can hospitals use webinars drive volume and revenue?
Can you see the 10 signs of an ineffective healthc...
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